Buyer decision processes are the decision making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. More generally, decision making is the cognitive process of selecting a course of action from among multiple...
翻译结果3复制译文编辑译文朗读译文返回顶部 Consumer behaviour has been a great deal of influence in this process 翻译结果4复制译文编辑译文朗读译文返回顶部 Consumer behavior in this process, is a very great impact 翻译结果5复制译文编辑译文朗读译文返回顶部 ...
This paper reports on an exploratory study undertaken to deal with the intricacy of consumer behaviour in a buying process for a complex high involvement service bundle spanning both offline and online channels. A key finding is that consumers switch repeatedly between online and offline channels and...
Further to the evolution of modem marketing, where IMC has become a major way of achievement the objectives of a company, there is a need to identify opportunities to increase its impact on consumer behaviour. Therefore, is of interest, the relatively recent approach found in the literature, ...
Using primary data collected from Ethiopian experts in the energy field, this study combines factor analysis with ordered logit regression to identify the drivers of introduction and diffusion of bioenergy innovations. Moreover, this study detects and analyzes the behavioral precursors of the respondents...
Consumer Decision Process MKT 2054CONSUMERBEHAVIOUR NAME: DARREN GOH KIET LOONG (12037693) POH JIN LI (12006185) THANUJAA SALIM RAJ (11034949) YEE YONG ZHENG (11028412) TITLE: INFLUENCES ON THECONSUMERDECISIONPROCESSDEADLINE: 1st OCT 2014 Table of contents Introduction 3Consumerdecisionprocess3 Buying...
The present article reports on the development of a new methodology for describing and understanding complex consumer behaviours: the Dynamic Process Tracing Approach (DPTA). DPTA may be particularly useful for the longitudinal analysis of idiosyncratic consumer behaviour patterns. After a description of...
The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms... M Riley,O Niininen,EE Szivas,... - 《International Journal of Tourism Research》 被引量: 110发表: 2001年 加载更多来源...
HereXis the process name, thexiare variables, not clashing with the name of aconstant functionor a parameterless process or action name, and thesiare sort names. In this rule, processX(x1, …,xn) is declared to have the same behaviour as the process expressionp. ...
The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual definition and measurement are examined in the context of tourism consumption focusing on the purchase of an annual...