Demographic data have a place, but they don’t belong on personas. Save the learning info for your slide deck. Personas are for quick and actionable referencing. Skip the Chart Junk If you have subjective bar graphs on your personas, it’s no wonder why people don’t use them. What do ...
He has published the slide deck that accompanied the talk and I ran through it this morning...I wish I could have attended, it looks great. I guess I'll have to ask him to go through it at our next podcast ;-) One slide caught my eye. It was the following statement. "The ...
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The second description is your statement of the actual issue. Many times the customer sees one thing but in actuality it is another problem. You define the problem in your terms. For example; a customer may say the part is not polished. Your findings show the part is polished but there a...
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