Rhee and Haunschild (2006) found that highly reputed firms suffer a greater market penalty after a product recall. When brands with stronger equity violate consumers’ higher expectation of behavior, such as when high pay is awarded to a CEO during a brand crisis, consumers are more likely to...
“Married rich for three years with no child born. Just when she was finally cured of infertility and ready to give him a child, he brought home his pregnant mistress in high profile.“”Get lost if you can’t get knocked up. Or do you want my son to be the last of the Mo family...