Principles of Marketing的创作者· ··· 菲利普·科特勒作者 作者简介· ··· 菲利普·科特勒是美国西北大学凯洛格管理学院S.C.庄臣父子公司资助的杰出国际营销学教授,曾获得芝加哥大学经济学硕士学位和麻省理工学院经济学博士学位。科特勒教授是《营销管理:分析、计划、执行和控制》的作者,该书是商学院中应用最为...
Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: CHAPTER III MARKETING FARM PRODUCTS1 The farm is an important source of raw material for manufacture. But...
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Principles of Marketing, 4/e Brassington and Pettitts Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market? to more specialised topics such as Relati...
IPLES OF MARKETING. PRINCIPLES OF MARKETING.PRINCIPLES OF MARKETING.The article reviews the book "Principles of Marketing."Jac L. GoldstuckerStanley L. Paynejournal of marketing
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Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. Th...
Principles of Marketing 电子书 读后感 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 评分☆☆☆ 类似图书 点击查看全场最低价 出版者: 作者: 出品人: 页数:0 译者: 出版时间:2008-1 价格:413.00元 装帧: isbn号码:9780136132370 丛书系列: 图书标签:经济...
摘要: The article reviews the book "Principles of Marketing: A Global Perspective," by Richard J. Semenik and Gary J. Bamossy.年份: 1994 收藏 引用 批量引用 报错 分享 全部来源 求助全文 ProQuest archive.ama.org 相似文献Tourism :principles, practices, philosophies Now in its 9th edition, ...
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