MBA students value practical application and the applications in the book are interesting and well chosen...The authors have worked hard to make a difficult subject accessible. David Leece, Professor and Head of the Department of Business and Management Studies, Manchester Metropolitan University, MMU...
NELLIS & DAVID PARKERN E L L I SPA R K E RP R I N C I P L E S O FMACROECONOMICSwww.pearson-books.comBuilding on the success of The Principles of Business Economics and The Essence of the Economyby the same authors, this new text provides comprehensive coverage of the core ...
PROVIDE A SOLID OVERVIEW OF BUSINESS MANAGEMENT TODAY WITH INTEGRATED CASES. Engaging Integrating Cases at the end-of-text draw from a variety of concepts and competencies throughout the book, requiring students to apply what they''ve learned to realistic situations. Students improve critical and ...
Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders...
Part of the book series: Springer Texts in Business and Economics (STBE) 26k Accesses 2 Altmetric This is a preview of subscription content, log in via an institution to check access. About this book This textbook equips instructors and students with an overview of the existing literature so...
The first part of the book deals with the difficulties of getting into business and concentrates on the collection of information that would be required to complete a business plan. The text is enlivened with the use of a number of real life case studies which are useful in terms of ...
Derived copy of Principles of Business Statistics Arising from a need to create and communicate a common mission for official statistics in a period of radical change in the UNECE region and the world, the... R Jelley 被引量: 0发表: 2013年 The implementation of the ten United Nations Fundam...
Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting...
Quickly establishes clear understandings of fundamental topics such as competitive markets, equilibrium and market efficiency, and the policy implications of business cycles Clear and well-crafted graphs, tables, and summaries make it easy to read and understand key data Many graphs are hyperlinked to...
The authors teach management principles to tomorrow’s business leaders by weaving three threads through every chapter: strategy, entrepreneurship, and leadership. It is a concise, accessible, and engaging text which clearly communicates the latest findings and best practices related to mastering the ...