Dijksterhuis, Ap, and John A. Bargh. 2001. The perception-behavior expressway: Automatic effects of social perception on social behavior. In Advances in Experimental Social Psychology. Edited by M. P. Zanna. New York: Academic Press, vol. 33, pp. 1–40. [Google Scholar] [CrossRef] Do...
There are many other examples of subliminal priming using the senses, including the use of odors for marketing and commercial purposes. The scent component is obviously important for hygiene, beauty and food products, but it can also affect other varied products. At the point of purchase, scent...