Returns. Primark produces cheap, ‘throw-away’ fashion. Would it be an issue for online buyers if the t-shirt they bought shrunk on first wash? Low basket values.Low order values mean its harder to make a profit online, without the impulse purchases offered in store. Primark on ASOS The...
In my opinion, Primark must move online. Its prices are so low that it is among the very few retailers that do not have to worry aboutcostly returns. For a customer, returning an item is simply more of a hassle than to bear the cost of keeping it. Online, when optimised out of the...