these three variables on tourist interest in visiting tourist attractions during a pandemic, while the variable intervening marketing activities or the marketing mix of product pricing strategies that are the connecting variables that affect tourist interest in visiting tourist attractions dur...
Pricing Strategies in the Retail Industry Over the last few years, a myriad of reasons have popped up increasing the rate of change of what we used to call ‘normal’ in the retail industry. Whether it is due to CoVID-19, rampant inflation, increasing fuel and distribution costs or an in...
Visit our COVID-19 and Decision Behavior Disruption knowledge center for more content in this series.We are sharing additional theories, best practices and tips on decision-making, eCommerce, innovation, and revenue management strategies. Our goal is to provide inspiration, answers to common ...
(ii) the discovery of psychological effects of price points on sales (demand). When used correctly,pricing research is able to predict customer perceptionof the new price, and as the result, what impact a price increase may have on revenue. Sound pricing research can be the difference between...
The rise of the value-conscious consumer has been a widely acknowledged phenomenon ever since the Great Recession of 2008, with large percentages of households trading down to lower-value options in many product categories. We also observed a similar trend during the COVID-19 pandemic among lower...
However, limited studies have considered perishable pricing and replenishment strategies under inflation at the same time. Hence, this study will enrich the literature by examining the optimal pricing and replenishment strategy for the perishable food supply chain under inflation. Overall, previous studies...
And during the COVID-19 pandemic, some alcohol distilleries used byproduct to create hand sanitizer. Should you use a product mix pricing strategy? Whether your brand should use a product mix pricing strategy depends on the width, depth, and length of your product mix. If you’re narrowly ...
The pandemic is forcing many B2B sales teams to work remotely. OurB2B decision-maker surveyindicates that remote selling is now the norm, with 96 percent of B2B companies responding that they have shifted their go-to-market (GTM) model during COVID-19. Nearly two-third...
This work has provided an in-depth analysis of the pricing strategies of low-cost carriers. We focus on the features of the demand curve, hypothesising Ryanair's ability to maximise its profits. The price equation is obtained from an exponential demand function subject to Ryanair's profit max...
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides. The Consumer Sentiment Series Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities. ...