79三、定价策略80(Price Discounts and Allowance)主要类型p 现金折扣p 数量折扣p 功能折扣l也称中间商折扣,使生产商给予批发商和零售商的折 42、扣p 季节折扣p 价格折让81 现金折扣是对在规定的时间内提前付款或用现金付款者所给予的一种价格折扣,前提是商品的销售方式为赊销或分期付款,其目的是鼓励顾客尽早付款...
IKEAinChina InnovativeMarketing:eBay •AdaptingthePrice •InitiatingandRespondingtoPriceChanges • • MarketinginChina:HomeInns InnovativeMarketing:Ryanair • MarketingInsight:AFrameworkforRespondingtoLow-costRivals ChapterCase:Glanz’sStrategyofLow-pricedCompetition 12-3 • Copyright©2009Pearson...
The firm may undertake Price Adaptation strategies such as Geographical Pricing, Price Discounts and Allowances, Promotional Pricing, or Differentiated Pricing. Source: Kotler, P. & Keller, K. L. (2016), "Marketing Management", 2016, pp. 506-522, G10 Special Interest Group Price Setting (...
,4.Examples,Discounts and Allowances Discounts 折扣 Cas 10、h现金 Quantity数量 Functional功能 Seasonal季节性 Allowances 折让 Trade-in 以旧换新 Promotional 促销折让,八折起 买200送100 有礼品 满200减100 一件九折 两件8.8折 三件7.8折 买一送一 限时抢购,up to 20% off buy 200,100off your ...
Marketishighlyprice-sensitive,andalowpricestimulatesmarketgrowth,Productionanddistributioncostsfallwithinaccumulatedproductionexperience,andLowpricediscouragesactualandpotentialcompetition MarketSkimming(撇脂定价策略)SettingahighpriceforanewproducttoskimmaximumrevenuesfromthetargetmarketResultinfewer,butmoreprofitable...
We can reduce the sample prices, increased prices, discounts, allowances, price for payment term and credit conditions to attract customers. 翻译结果2复制译文编辑译文朗读译文返回顶部 We can reduce the sample prices, increased prices, discounts, allowances, price for payment term and credit condition...
[translate] a2.Pricing: Selecting the right base-price level, setting special prices, and deciding on discounts, allowances, and whether and how to charge delivery costs. 2.Pricing : 选择正确的基地价格水平,设置特价和决定折扣,容限,和是否和如何充电运送费用。 [translate] ...
应怎样翻译VENDOR DISCOUNTS, ALLOWANCES AND REBATES5 VENDOR DISCOUNTS, ALLOWANCES AND REBATES 5.1 Codes and Definitions 5.1.1 Permanent Discount 001 – Permanent Discount: The vendor provides CTC with a permanent discount off the quoted price of
2.Pricing: Selecting the right base-price level, setting special prices, and deciding on discounts, allowances, and whether and how to charge delivery costs.3.Distribution(Placement). Selecting distribution channels to make the product available to customers, selecting and negotiating with middlemen,...
11.ManagingPricing LectureQuestions •Howdoconsumersprocessandevaluateprices?•Howshouldacompanysetpricesinitiallyforproductsorservices?•Howshouldacompanyadaptpricestomeetvaryingcircumstancesandopportunities?8-3 Thepricewarinmicrowaveovenmarket Haier’srefrigeratorisnearly20-50%higherpricethancomparablemodels Steps...