Colleen Mc Cue - "Data Mining and Predictive Analysis" - Elsevier, 2007C. McCue, Data Mining and Predictive Analysis (Butterworth-Heineman, Burlington, MA, 2007).McCue C (2007) Data Mining and Predictive Analysi
“[Data Mining and Predictive Analysis] is a must-read …, blending analytical horsepower with real-life operational examples. Operators owe it to themselves to dig in and make tactical decisions more efficiently, and learn the language that sells good tactics to leadership. Analysts, intell suppo...
In other words, data alone is pretty useless, even if you have massive amounts of it. To make any sense of the data, you need a system of organising it, and then searching for patterns and insights. That’s exactly what data mining does, and it’s important to understand some data ...
(Wiley, 2007) and Discovering Knowledge in Data: An Introduction to Data Mining (Wiley, 2005). In addition to his scholarly work, Dr. Larose is a consultant in data mining and statistical analysis working with many high profile clients, including Microsoft, Forbes Magazine, the CIT Group, ...
Predictive modeling requires a team approach. You need people who understand the business problem to be solved. Someone who knows how to prepare data for analysis. Someone who can build and refine the models. Someone in IT to ensure that you have the right analytics infrastructure for model bui...
Text Mining - Sentiment AnalysisAssign numerical scores to words and phrases to quantify the positive and negative sentiment expressed in text. Text Mining - Advanced Analysis MethodsAnalyze unstructured text data by finding patterns, similarity, and relationships (Latent Class Analysis, Latent Semantic ...
Tools used in predictive analytics The tools used for predictive analytics enable the user to refine their queries to guide the analysis. For example, someone who wants to use machine learning to create multiple neural networks that anticipate human behavior can use a machine learning predictive anal...
Text Mining - Sentiment AnalysisAssign numerical scores to words and phrases to quantify the positive and negative sentiment expressed in text. Text Mining - Advanced Analysis MethodsAnalyze unstructured text data by finding patterns, similarity, and relationships (Latent Class Analysis, Latent Semantic ...
series of techniques to make these determinations, includingartificial intelligence(AI),data mining, machine learning, modeling, and statistics. For instance, data mining involves the analysis of large sets of data to detect patterns from it. Text analysis does the same using large blocks of text....
churn predictions can enable sales teams to identify dissatisfied clients sooner, enabling them to initiate conversations to promote retention. Marketing teams can leverage predictive data analysis for cross-sell strategies, and this commonly manifests itself through a recommendation engine on a brand’s...