Visual Elements of Advertising: Pragmatic Researchadvertisingvisual elementtextual elementsenderreceiverIn the present article the advertisements of cosmet- ics and perfumery published in the Cosmopolitan magazine in 2005-2007 have been analysed. The research interest has been focused on how ...
In order to attract customer's attention,pragmatic inferences such as presupposition and conversational implicature are widely used in the advertising language.This paper analyzes this phenomenon from the pragmatic and psycholinguistic perspective and concludes that while pragmatic inferences may attract attenti...
The sign of language is the most important carrier in advertisements,and proper pragmatic strategies are necessary in advertising.Using pragmatic theories,we have analyzed the use of the presupposition strategy,the speech act strategy,the strategy of violation of cooperative principles and the relevance ...
(2007), "Toward a pragmatic understanding of the advertising and public policy literature", Journal of Current Issues & Research in Advertising, Vol. 29 No. 1, pp. 67-80.Rotfeld, Herbert Jack and Marla Royne Stafford . 2007 . Toward a Pragmatic Understanding of the Advertising and Public ...
American advertising English : a pragmatic and linguistic study The analysis of advertising English reveals the function of language in the communicative process and shows how language can be used as a means of manipulation. Only an explicit formulation of how the advertiser uses language, and a re...
Hedge's pragmatic function proves dissimilar in the different style,the application in commercial advertisement and dating advertising embodied universality and abundance.With the concrete analysis Hedge's pragmatic function in the two advertising wordings,the essay intended to explore further pragmatic functi...
高校校园广告语的语用预设效应PragmaticPresuppositioninAdvertisingLanguageonCampusBillboards 第34卷 第2期 2012年2月 宜春学院学报 JournalofYichunCollege VoL34.No.2 Fed2012 高校校园广告语的语用预设效应 秦丹凤,张真真 (上饶师范学院外国语学院,江西 上饶 334001) 摘要:在当今信息时代,广告无时不刻地充斥着人...
2.Pragmatic Failures in Intercultural Communication;跨文化交际中的语用失误 3.This paper analyzes some pragmatic failures in advertising translation from the aspects of language,culture,custom,view of value and so on;explores the important significance of cultural background and elaborates on some princi...
It is one of the common phenomena-ambiguous words in advertising English.This paper discusses the forms of ambiguous words and the values of ambiguous words in advertising English from some aspects,such as homonym,polysemy,words of changing connotation and words of the different usages between Americ...
15.Multi-context and its usage in listening comprehension;多元化语境在外语听力理解中的作用 16.On cognitive mechanism of verbal irony interpretation and its pragmatic effects;论反语理解的认知机制及其语用效力 17.Interpretation of Pragmatic Failure in the Advertising Language from Perspective of "Grice's ...