就广告来讲,内容的创意、business strategy(广告内容要符合商业逻辑、满足当下的商业目的)、对各种digital advertising工具的熟练掌握、及数据分析是广告人的看家本领。 而对于公关人,strategic communication(如何与stakeholder沟通才能convince,advocate, 建立reputation)、写作(向媒体pitch要先自己写稿,自由媒体如网站、social ...
Social Media Strategy | Online PR | Proactive Report | Sally Falkow The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms ...
当企业的公关一号位,从战略的角度思考问题时,PR的地位自然得以提升。PR和strategy原本密不可分。比如,早在10多年前,华为就有战略市场部,这是一个很重要的情报部门、分析部门、智慧部门和市场落地部门。甚至于,外界传言的华为打某办,这类的特殊部门,都是由负责战略竞争的同事担纲,而这位同事,往往也是公关策划的高手。
Digital Marketing & Social Media Strategy In today′s generation of online network, promoting through social media is an indispensable tool for reaching different groups of customers. Our services include: • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) Digital Marketing @ ...
Social Media Marketing Mobile Marketing E-Commerce Marketing Content Marketing Display Marketing 当下,在美国做marketing,这些都是必须必须用的工具!每个类别下面都有concrete的内容要学。 比方说当你为品牌确定了目标人群和整体的strategy,以上哪类工具或工具的组合最能有效到达你的人群?在这类工具下,都有哪些channel...
（1）8 social media strategy lessons from Frank Underwood（原文 戳我 ）部分要点摘录：a. 不加遮掩...
BRANDING|STRATEGY|PLANNING MEDIA PLANNING|MEDIA BUYING|MARKET RESEARCH|EVENT MANAGEMENT|TRAINING|STAND DESIGN & BUILD CLARITY We help companies discover and define the ‘authentic identity’ of their brands. AMPLIFIED It is then vital to communicate the ‘authentic identity’ effectively, enabling the co...
BRANDING|STRATEGY|PLANNING MEDIA PLANNING|MEDIA BUYING|MARKET RESEARCH|EVENT MANAGEMENT|TRAINING|STAND DESIGN & BUILD CLARITY We help companies discover and define the ‘authentic identity’ of their brands. AMPLIFIED It is then vital to communicate the ‘authentic identity’ effectively, enabling the co...
Once this information has been collected and your team is actively receiving social media insights, there are many ways to incorporate them into campaign strategy. Social analytics can identify platforms that are more popular for sports fans, so you know where to perform outreach,...
Impact as a Keynote Speaker on Digital PR, Personal Branding and Social Media Strategy: “Great to meet you! Your session was brilliantly done and I learnt a lot from it: you speak well and your content was king.”–Jeremy Vine– BBC TV & Radio Presenter ...