既然Ad/PR/ IMC都是marketing communication, 而这种communication的主要渠道是通过media, 那media领域里digital media对传统媒体的颠覆是传播领域最disruptive的变化。 Advertiser(投广告的企业,即广告主)的营销预算向digital media倾斜的趋势也“愈演愈烈”。所以当下营销领域最热的词是“digital marketing”。 对于digital ...
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The advent and prevalence of digital communication is shaping and changing how brand stories are told. In order to create an impactful brand story...
By Jess Ruderman, January 02, 2025 Clegg has been with the company since 2018. Finn Partners named AOR for Fiserv By Noah Zuss, December 20, 2024 The agency will work on marketing and PR under a new campaign from the payments and financial services provider. ...
29, 2024 /PRNewswire/ -- iFLYTEK, a global leader in artificial intelligence, releases its transformative solution for business, SparkDash, that incorporates virtual avatars, intelligent voice recognition, large language model (LLM), and digital twinning, ensuring a smooth con... 2024-02-29 01...
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by Digital Marketing InstituteDigital Public Relations (PR) is a strategy used to increase awareness and visibility of your brand using online channels. Digital PR is similar to traditional PR but it offers the opportunity to reach more people in a measurable and targeted way. To make the most...