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营销管理-科特勒-第十二版-第9章英文PPT课件 MARKETINGMANAGEMENT12thedition 9CreatingBrandEquity Kotler Keller1 ChapterQuestions Whatisabrandandhowdoesbrandingwork?Whatisbrandequity?Howisbrandequitybuilt,measured,and managed?Whataretheimportantdecisionsin developingabrandingstrategy?9-2 Brand Aname,term,sign,...
Kotler07_basic_Marketing management课件 MARKETING MANAGEMENT 12th edition 7 Analyzing Business Markets Chapter Questions What is the business market, and how does it differ from the consumer market? What buying situations do organizational buyers face? Who participates in the business-to-business buying...
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