ppt on market segmentation in hotel industry in indiahotel industry ppt
MarketSegmentationGeographicMarketSegmentationDemographicSegmentation:Thisbasisofsegmentationcallsfordividingthemarketsintogroupsbasedonageand/orothervariables.Demographicsegmentationispopular,becausethevariablesareeasiertomeasre.第九页,共二十六页。MarketSegmentationDemographicMarketSegmentationSomeofthevariablesconsideredin...
Lecture 3: Market Segmentation, Targeting and Positioning Lecture ObjectivesSegmentation - what/why/how? Target market strategiesPositioning and re-positioning strategies第一页,共二十页。 2The advantages of market segmentationOpportunities and threatsTarget market selectionMarket segmentationTailored marketing ...
4W3Hwhat明确的调研目的和内容who调研对象的选择where调研地点的选择when调研程序及日程安排how使用的调研方法\收集的信息howmany抽样数量及方法Howmuch调研经费预算面谈、问卷、邮寄、电话、观察、实验调查第七章市场细分与目标市场选择第一节市场细分一、市场细分的含义和理论基础市场细分(marketsegmentation):是指根据消费...
The Importance of Market Segmentation No Market Segmentation Segmented by ……….. Segmented by …….. Segmentation Process Marketers follow two methods to determine the bases on which to identify markets: Segments are predefined by managers based on their observation of the behavioral and demographic...
MarketSegmentation TypesofSegmentation:•Segment(general):focusesoncustomerswho shareasimilarsetofwants.•Niche:focusesoncustomerswhoseekadistinct setofbenefits(oftencalledsub-segmentation).•Local:focusesonthewantsofcustomersina specificlocation.•Customerization:focusesoncustomizingthe productorservicetofitthe...
Marketsegmentation Tailoredmarketing mix Opportunitiesandthreats 2020/7/1 2 Theprocessofmarketsegmentationandtarget marketing Thedisaggregatedmarket c1c4 c7 c2 c3 c5 c6 c8 Thecharacteristicsofindividualcustomersareunderstood Thesegmentedmarket 123 c1 c3 c5c2c4 c7c6c8 Customersaregroupedintosegmentsonthebasisof...
《市场营销专业英语教程》(第15版)第5章Market Segmentation.ppt,* different positioning strategies: be positioned by focusing on their superiority to competitive products based on one or more attributes be positioned by use or application be positioned in
4、cost savings of mass marketing, but on a smaller scale. Or, conducting mass marketing to groups instead of the market as a whole.,Market Segmentation,Definition: A market segments are groups of high-potential prospective customers with common characteristics and needs that distinguish them from...
chaptersegmentation教程marketingmarketdemographic -1 Chapter5Chapter5 MarketSegmentation,MarketSegmentation, TargetingandPositioningTargetingandPositioning -2 5.1MarketSegmentation5.1MarketSegmentation 5.1.1UsingMarketSegmentation Marketsegmentationaimstoincreaseacompany’sprecision marketing.Incontrast,sellersthatusemassmarket...