theadvantagesoftheInternetinthemarketingprocess.10/28/2021 3 第三页，共31页。BackgroundInformation Internetmarketing即网络营销，是指借 助计算机网络、数据通信技术来实现营销目的 (mùdì)的活动。网络营销的英文名称有多种，如Internetmarketing,networkmarketing,e-marketing,cyber marketing等，本 单元统一使用 Inte...
On the Internet, new possibilities abound for communicating with existing and potential customers. 促销包括传播产品信息的所有手段。网络为公司提供了与老客户和潜在客户沟通的渠道。 For years, marketing managers dreamed of a world in which instant deliveries would give all customers exactly what they ...
Awareoftheimpactoftheinternetonthemarketingmix 2 EorI=Marketing?Marketing:managementprocessresponsibleforidentifying,anticipating,andsatisfyingcustomersrequirementprofitably(www.cim.co.uk)Withthenet,anewwayofconductingbusinessisavailable,butitdoesn’tchangethelawsofbusinessormostofwhatreallycreatesacompetitive...
infrastructuretodeliveronthebrandpromise Innovate/Renewthecustomerexperience Source:MonitorAnalysis Source:ModifiedversionofmaterialsinTheMarketingEdgebyThomasV.Bonoma.1985.NewYork:TheFreePress. WhyDoesImplementationMatter? Success Allthatcanbedonetoassuresuccesshasbeendone ...
What are the three main vehicles for advertising on the Internet? What are the advantages and disadvantages of using the advertising formats of banners, buttons, skyscrapers, interstitials, and superstititals? What are some ways companies are using the Internet for marketing public relations, sales ...
•Theplanservesasaroadmaptoguidethefirm,allocateresources,andmakeadjustments.©2018 3-3 E-MarketingPlan Legal–Ethical E TechnologyCompetition OtherFactors SWOT SE-BusinessStrategy P internet Markets E-MarketingPlan E-MarketingStrategy E-MarketingMixCRM PerformanceMetrics ©2018 ...
strategy,andperformance.•ASWOTanalysisofthebusinessenvironment(E)leadstothedevelopmentofstrategy(S)andthemeasurementofperformance(P).•Performancemetricsaredesignedtoevaluateeffectivenessandefficiencyofe-businessandemarketingoperations.©2018 2-5 ESPmodelfocusesonstrategyandperformance ©2018 ...
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2) Internet marketing activities are generally focused on two goals: generating traffic to your website and enhancing the value of your brand and brand loyalty. 3) A well-designed website allows you to communicate more interactively than traditional promotional methods. 4) With the commercialization...
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