•SalesStrategyshouldbeaboutcustomersandhowtoinfluencethem.+UnderstandingandWellPreparedaremandatorytoformaeffectivesalesstrategy •CustomerBehaviorgoesthroughthreedistinctphasesinmakingamajorpurchasingdecisions +RecognitionofNeeds+EvaluationofOptions+ResolutionofConcerns •Afourthphase,follow-upinimplementationphases,if...
(Exhibit 9.1);Harness Technology to Enhance Follow-up and Buyer-Seller Relationships; Relationship Enhancement Taking Action to Assure Customer Satisfaction (Exhibit 9.2) ;A Procedure to Handle Complaints;Providing Quality Customer Service;Customer Expectations;Checklist for Developing a Service Strategy;...
大客户销售谋略(英文PPT159 .pptx,;Objective of Workshop;Agenda;客户是如何做决策的;How Customer Make Decisions;Overview of Major Account Sales Strategy ;What is Sales Strategy What is Major Account ;Exercise: A Typical ERP Deal Lifecycles;Customer Decisio
Marketstrategy -Product -Starendorsement -Publicrelations 人力资源部门需从薪酬的基础、薪酬的设计和薪酬提升三个层面着手来安排薪酬体系,使薪酬体系设计体现公平的原则,从而符合公司发展的整体需要。 人力资源部门需从薪酬的基础、薪酬的设计和薪酬提升三个层面着手来安排薪酬体系,使薪酬体系设计体现公平的原则,从而符合...
•Peoplemakeemotionaldecisionsforlogicalreasons•Powerbuysfrompower•“Product”=buyervisualization •Youcan’tsellsomeonewhocan’tbuy BuyingCycle •DefineNeeds•EvaluateAlternatives•RiskEvaluationandAction SHIFTINGBUYINGCONCERNS RiskCostNeedSolution ALIGNMENTOFBUYING& SELLING PhaseІ PhaseⅡ PhaseⅢ ...
andforgenerationstocome.Asaresult,consumerswillrewardus withleadershipsales,profitandvaluecreation,allowingourpeople,ourshareholdersandthecommunitiesinwhichweliveandworktoprosper."AsP&G’sPurposeStatement,itarticulatesacommon goalthatinspirestheiremployeeseveryday.第2页/共18页 CoreStrengths Inordertowininthe...
ObjectivesObjectives ää Course Organization ää Tasks of Marketing ää Major Concepts & Tools of Marketing ää Marketplace Orientations ää Marketing’s Responses to New Challenges Defining MarketingDefining Marketing Marketing is a societal process by which individuals and groups obtain...
ProvideyouwithaframeworkfordevelopingawinningstrategyBenefitsAlignyoursalesobjectiveswiththecustomer'sbusinessobjectivessoyoucancommunicateyouruniquebusinessvalueSelectacompetitivesalesstrategythatenablesyoutoclosethesalesopportunityOutputAnalysisofyourpositionforthisopportunityCompetitivestrategytowinyoursalesopportunityStrategy...
13、in flexibility to stay in the game regardless of outcome, watching out for signposts and updating strategy as one course unfolds (e.g., Microsofts application software strategy),1,2,3,Commitment to establish industry standard/touchstone that creates order by superiority and/or self-fulfilling...
百雀羚英文版国际营销策划PPT SPDCOverseasMarketingStrategy walkintoSPDC 一、briefintroduction二、mainproductsintroduction三、salesstatus四、marketingstrategy SPDCCompanyprofile Companyprofile •SPDCfoundedin1931•Isahandfulofdomesticfamouscosmeticsmanufacturerwithalonghistory•BrandhasrepeatedlybeenratedasShanghaifamous...