PPC Challenges for Small Businesses Now let’s turn to some of the potential difficulties of running PPC campaigns as an SMB. Competition for Keywords The most sought-after keywords are typically tied to products, services, or topics that many people are actively searching for. And since getting...
For a lot of small businesses, the ability to show ads to people who are more likely interested with their products and services is already a significant advantage, because it reduces the risk of spending ads on uninterested audiences.
You need to monitor your results, if for no other reason than to ensure it’s still working for you and your small business. Keeping an eye on analytics can also help you adjust and improve your ads. As you continue to revise, your campaigns will only become more effective—and generate...
As a small business just starting to leverage PPC advertising, you don’t actually need to invest in any additional tools or services. The best thing you can do initially is to familiarize yourself with the platform you’ve chosen to start with, and leverage educational resources such as theG...
Long-Tail Keywords: These are more specific, like “affordable deep cleaning services in Chicago.” Long-tail keywords help you target high-intent customers who are further along in their decision-making process. They’re often cheaper and more effective for small businesses. Let’s say you run...
Being a small business owner in this highly evolved digital age, you can’t be blamed for always being on the lookout for new strategies to boost your revenue. There are many solutions on the Internet claiming to provide a booming ROI; none is as effecti
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Small Biz SEO has been a integral part of our business growth strategy. He has a proven system and monthly metrics to show progress. If your tired of paying overpriced SEO firms with unknown results then I would would highly recommend adding Small Biz SEO to your team. Clayton and the team...