Learn about Nature and Meaning of PPC with A-Level Economics notes written by expert A-Level teachers. The best free online Cambridge International A-Level resource trusted by students and schools globally.
Meaning there will be several competing ads, and the one with the highest bid (that meets any other criteria) gets shown more often than others. If your ad gets shown, you could pay up to the bid amount (or a bit more on Reddit) whenever a user clicks on your ad. Higher competition...
What is the economic meaning of an L-shaped indifference curve? What is the curve which is drawn by connecting the tangency of the budget line with the indifference curve? What is it called? What does "Invisible hand of the market" mean, in the world of e...
PPC and cost per click (CPC) are essentially synonymous but have a slight nuance. Some consider PPC the overall industry term that refers to paid traffic, while CPC refers to specific click costs. In other words, Google is the biggest PPC industry player, vs. 25 cents paid on a specific ...