Want to do PPC for funeral homes? WebFX is a top-rated paid marketing company that can help you launch campaigns that drive results. Learn more!
Thankfully, this is another area where using AI for PPC can come in handy. AI bid optimization isn’t as new as other forms of AI. It’s been around for a while now in the form of Smart Bidding, a feature you can find in Google Ads. However, it’s only improved as AI has ...
Brands spent about$185 billion on search engine PPC marketingin 2022, and that number’s expected to reach $260 billion by 2028. That doesn’t even include social media PPC marketing (which we’ll discuss in a bit). So, why does this form of digital marketing deserve so much of the wo...
The “Compare Auto Insurance Quotes” page is an example of a PPC (Pay-Per-Click) landing page. This type of landing page is designed to attract visitors who have clicked on an advertisement from search engines and direct them toward a specific action – in this case, comparing auto insura...
Liran Hirschkorn has been marketing online for the last 10 years. Before building brands on Amazon, Liran was a pioneer in selling life insurance online. Over the last 5 years, he has successfully built two 7 figure brands on Amazon by creating products that add more value to the customer,...
For healthcare practices, timing can be crucial; for example, launching a campaign ahead of peak appointment scheduling times, such as the beginning of the year when patients may have new insurance benefits, or during the back-to-school season for dental checkups, can yield higher returns. ...
For a campaign targeting life insurance fraud, for example, we may want to remove any age brackets below 45 years old or put a negative bid adjustment in place so that less of our budget is spent on this audience. This helps you use your marketing dollars wisely on the people who you ...
The only danger with this however is that you might end up ticking off users who have already bought through the regular sales process at full pop. To prevent this with buyers who come in via Adwords traffic, you can exclude “Sale” or “Lead” conversion audiences to your remarketing comb...
A variation of this approach is often used in traditional collectible mail order. They sell individual model cars, yet show a display case full of the complete set. Buy one each week, and the target is to fill the free display case. At that point, it becomes “a collection”. ...
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