TikTok allows you to run short-form video advertisements on the platform. Here’s an example of what a TikTok ad looks like: Advertising options include in-feed ads (ads that appear in users’ feeds as they’re scrolling) and TopView ads (full-screen ads that appear as soon as a user ...
There is some overlap between these three approaches. Marketers should implement all three to get a full view of their environment and to extract the most value out of their big data. What Is Descriptive Analytics? Descriptive analytics is focused on answering, “What happened?” In this analysi...
True transformation happens when we connect data with decisions. By prioritizing revenue, our campaign analyses focus on how performance impacts results and the actionable steps we can take based on the data. Our team synthesizes online interactions with offline activities for a full view of how pa...