The Production Possibility Curve (PPC) is an essential concept in A-Level Economics, depicting an economy's potential production capacity under the constraints of scarcity. Introduction to PPC The Production Possibility Curve (PPC) is a graphical representation that demonstrates the maximum possible outp...
For example, the “Socioeconomics” tab shows data points on your audience’s household size, income level, employment status, and education level. You can use this information to tailor your ad messaging, targeting, and offers to better match the needs and preferences of your audience. 5. Pr...
We get to know the core of your customer and go beyond demographics and psychographics. With persona segmentation based in economics, our team uncovers the search vocabulary of the buyer and aligns it with your sales journey. This method sets the foundation for paid media campaigns built for eve...
This video provides a great overview of the economics of PPC bidding, then goes onto show you how to use the Bid Simulator tool to arrive at the most profitable bid. In summary: Determine your max profitable CPA Determine your conversion rate Calculate your value per click Adjust your bids s...
As you may know, I graduated from Stanford back in 2004 with my BS in Computer Science and Minor in Economics. In my opinion, Stanford is the best university out there! When VP of Stanford GSB’s Entrepreneur ClubDavid Rogierinvited me to speak at Stanford, I just couldn’t pass up the...
And give you a breakdown of the audience’s age, country, and more. Now, let’s click on “Socioeconomics.” You’ll see the audience’s household income and size, employment status, and education level. Finally, go to the “Behavior” tab to get data on interests, social media usage...
These are common terms that appear in economics, finance and other areas. For data collection, a top-down approach starts general and then becomes more specific, while the bottom-up strategy begins specific before growing broader. To explain further: ...
be on the cutting edge of what they do and provide deep insights into what’s driving performance. It is not acceptable to sit back and let the client dictate the agenda 100% of the time. Clients expect their partners to recommend a best course of action and why. We’re expected as an...
One easy way is choosing a college major such as engineering, computer science, economics, or business. (This was one of the top tips from my last post on the topic.) However, let’s say you pursued more of a liberal arts major or just want to go above and beyond? Some other tips...
Jon has taught Economics and Finance and has an MBA in Finance To summarize what we've talked about with the production possibilities model:Scarcity leads to choice, and every choice has tradeoffs, which we call opportunity costs. The production possibilities curve shows the opportunity costs of ...