Marketing is one of the essential functions of business. It is the process through which firms highlight the benefits and values of their products/services. Marketing activities are fulfilled through identifying the four Ps of marketing; price, product, promotion, and place. ...
Executive coach Lynda Paulson is spot-on when she notes the power of gestures to persuade an audience . . . or to alienate an audience, because “at least 85 percent of what we communicate in speaking is non-verbal. It’s what people see in our eyes, in our movements and in our acti...
Mr. Gallo laces enough fundamental advice throughout the book to help a neophyte improve his presenting in several aspects. But the question I asked at the beginning is this: If you could have only one book to help you with your business presentations, what would it be? Notthatone. In fa...