On Cyber Monday, I created a Facebook Offer. I spent $200 to reach about 9,000 Fans, resulting in nearly $2,000 in direct revenue. I also spent $30 to reach more than 85,000 non-Fans, resulting in not a single sale. If I put my head down when you complain to me about Reach,...
If you navigate toward the right in the exported file from earlier, you’ll find a metric called “Lifetime Post Reach by People Who Like Your Page.” This simply means Lifetime Post Fan Reach. If you subtract this value from the Total Reach, you have a measure of non-fan reach. You...
By understanding the best times to post on Facebook, maintaining a consistent posting schedule, and tailoring your strategy to your unique audience, you can maximize your reach, engagement, and impact on the platform. Remember to continually monitor your performance and adjust your approach as neede...
And it’s all going to affect your engagement rates at some point. And the engagement you get will of course then affect the organic reach of your content. So, to answer this question for Facebook (or any other social media platform), you’ll need to dig into your analytics and see a...
In conclusion, the postpartum period is rife with threats to birthing parent mental health, and postpartum patients are a uniquely difficult population to reach. While DMHIs have shown promise to increase the accessibility of mental healthcare access for this population, difficulties with engagement ...
This has changed significantly in 2020. I enjoyed this article immensely, but have found that a couple well written longer posts on Facebook has gotten more engagement and reach than posting once or twice a day. Have you experienced that recently?
We’ve seen some big changes in the way content is distributed on Facebook over the last year. Not long ago, photos were the best way for brands to reach their Facebook Fans. But now, according to Socialbakers data, photos are still the most common post type – but they’re not...
To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform. To predict the best times to post on TikTok and YouTube, we looked at reach and video views. ...
Time to hit backspace on the fun and reach a final version: Your trash is killing the planet. 🌍 But here's the good news: we can take what's old, broken, or "useless" and upcycle it. Think: turning that worn-out table into a stunning centerpiece or transforming jars into ...
Facebook’s “Boost Post” ad is often suggested as a tool that marketers should have in their arsenal if they want to battle thesteady downward trendin organic reach on the platform. This has been happening year-on-year as Facebook has become an increasingly competitive place for businesses...