What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. 1. Virtual communication is here to stay, but ev...
Trends that simmered below the surface before COVID-19 have emerged with urgency in 2020. Over the last few years, for example, your destination marketing organization (DMO) might have started to make responsible travel messaging a priority to address visitor pressure due to mass tourism. Fast ...
This study, leveraging search engine data, investigates the dynamics of China's domestic tourism markets in response to the August 2022 epidemic outbreak in Xinjiang. It focuses on understanding the reaction mechanisms of tourist-origin markets during de
It's all about the scrappy terroir-obsessed indies, even for traditionalists who eschew trends. Wine – like art, film, literature and music – seems more special when it's the antithesis of a manufactured product. Related stories: Will Covid-19 Change Online Wine Forever? Covid Infects ...
Would you be able to grow your business and accelerate your career if you could catch the next trend? We discuss how to find and evaluate post-Covid brand trends. Free 30-day trial Professional Plus subscription free for the first 30 days, then $6.99/mo share Description...
In this episode of the Inside the Strategy Room podcast, McKinsey’s global leader Kevin Sneader talks with senior partner Celia Huber about the eight trends that will shape the post-COVID-19 economy, which he writes about in his recent article. Their conversation t...
A.S. Watson Group, the world’s largest international health and beauty retailer, announced a Global COVID-19 Survey conducted by WISE customer research team in April 2020. Over 22,000 consumers across over 20 markets in Asia and Europe shared their shopping intention...
Rebalancing of the homebody economy Consumers forced to work and spend most of their free time at home for a year boosted the homebody economy, and took it mainstream. Some 28 percent of consumers invested in amenities such as home theaters, gyms, or studios to make the ...
“In some cases, the technological changes inspired by COVID-19 will come in the form of an acceleration of existing trends — for example, industrial automation and contactless payments,” research firm CB Insights said in arecent report. “In other cases, like virtual reality, 3D printing, ...
of e-commerce in the nation, the impact of COVID-19 in China might help foretell what changes lie ahead for the U.S. consumer, like the potential rise of facial recognition technology that helps curb the spread of disease, or an uptick in grocery delivery over restaurant takeout, he ...