Positioning Statement Example A position statement, also referred to as a brand positioning statement or brand strategy, is a corporate declaration which clearly defines your company’s place in the market and
A positioning statement example is a great resource when writing one for your own company. Get inspired by these examples of 12 positioning statements.
Positioning statements are important brand and culture drivers. Learn how to write your statement and get inspiration from these awesome examples.
Tips for writing a positioning statement: Keep it short and sweet Make it unique Stay aligned with your core values Include your promise Explain why your company is different Follow the below positioning statement example formula as a rule of thumb: For [your customer], [your company] is the ...
For example, a product might be positioned as the most convenient option for one target audience while being promoted as the highest-quality choice to another set of consumers. Product positioning statement A product positioning statement concisely describes a product’s unique value to a specific ...
Once you’ve done your positioning statement, the next step is building out the “reasons to believe.” For example, L. L. Bean’s unique point of difference was historically about “outdoor quality that lasts.” Their life-long guarantee was a key reason to believe and a core message. ...
Taking theAlzheimer’s Associationas an example, albeit a bit wordy. Currently we see two separate statements on their web site: Taken from the Alzheimer’s Association web site Using my proposed approach, these could be simply morphed into one powerful brand statement: ...
Create a positioning statement that will serve to identify your business and how you want the brand to be perceived by consumers. For example, the positioning statement of Volvo: “For upscale American families, Volvo is the family automobile that offers maximum safety.” ...
Using the formula from earlier, here’s an example product positioning statement for Dovetail. You can use this as an exercise to complete your own: For [modern companies] that want [to better understand their customers], [Dovetail] is an [easy-to-use software] that offers [a clear way ...
Positioning Statement:Craft a clear and concise statement that communicates your product’s unique value and target audience. Messaging:Develop messaging that resonates with your audience and reinforces your positioning. What Are Two Approaches to Product Positioning?