With over 2,000 locations, Applebee's is a fast-casual dining spot that is now ubiquitous around the world. With slogans like "Eating good in the neighborhood," Applebee's solidified itself as a family dining destination with reasonable prices. The company first broke ground in 1980 in Atlant...
Avoid being too specific or trend-oriented. Your brand will remain here for a long time, and your tagline should be such so that it can be interpreted in a variety of ways through the years. Try to leverage hot trends for individual campaign slogans, but your tagline should be timeless. ...