For AMC, that’s includedlaunching a line of microwave and ready-to-eat popcornfor sale at retailers like Walmart and Kroger, offering unique or movie-themed flavorsand leaning heavily into merchandising. Popular movies often bring collectible cups and popcorn buckets, or, in industry-speak, Coll...
For AMC, that’s included launching a line of microwave and ready-to-eat popcorn for sale at retailers like Walmart and Kroger, offering unique or movie-themed flavors and leaning heavily into merchandising. Popular movies often bring collectible cups and popcorn buckets, or, in industry-speak,...