We find that negative ads are more likely to be sponsored by groups than candidates on both television and YouTube. Online ads are less negative and less policy focused. By comparing ads made for TV uploaded to YouTube and those only on YouTube, we find that there is no difference in ...
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Google, YouTube and most Internet platforms run these same ads. Most cable networks run these same ads and of course national broadcasters are required by law to run them by FCC regulations. And I think that there are good reasons for this. In a democracy, I don't think it's right for...
Political ads using artificial intelligence on Google and YouTube must soon be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered.
While political ads are not in the vice category (disagree if you wish), maybe the leagues should ask how much is too much when it comes to how often viewers are bombarded with political pitches. Broadcasters pay a lot for the right to show sports, so they wouldn’t embrace the notion ...
Google announced Wednesday it would not allow political advertisers to use "microtargeting" which can be based on user browsing data,political affiliationor other factors, for its ads, including on YouTube. Instead it will limit targeting to general categories such as age, gender or postal code ...
“It’s the summer of 1952. TV ownership is on the rise. US presidential candidate Dwight Eisenhower meets advertising legend Rosser Reeves to talk campaign strategies. Reeves, the Don Draper of the real world, suggests a series of 30 second ads with a simple premise. A viewer asks a quest...
• Aggressive daily video campaign using a combination of pre-roll, mid-roll, and post-roll ads on Youtube During the campaigns, we will report to you on a weekly basis what we have done, what results we are getting, and what we plan to work on next, etc. We will keep you involv...
But as online platforms grew, controversy began to arise over the exact borders of those rules. In 2012, a pro-coal group ran ads on YouTube that were critical of Democrats, raising questions over whether the videos needed a disclaimer, since they appeared only on the internet and were post...