Coca-Cola's polar bears brought a human characteristics to animal facing extinction –– gaining both love and criticism for the ads.
Pepsi Exec Tells Coke: Screw Your Polar Bears!Mallory Russell
The article reports on the partnership of Coca-Cola with Wieden + Kennedy to create the CokePolarBowl.com campaign and corresponding television (TV) commercials. Coca-Cola has outfitted its iconic polar bears with the same technologies to be used by Super Bowl XLVI fans across the country to ...