1.1Definitions for points-of-difference (POD) and points-of-parity (POP) 1.2Understanding PODs and POPs 1.3The POD – POP Trade Off 1.4Unique Selling Proposition (USP) 1.5What to emphasize POD or POP? What are points-of-difference (POD)?
凯勒(2003)向我们推荐了一种他称之为等值点(points of parity)的战略制定方法以 代替差值点方法(points of difference) … www.docin.com|基于5个网页 3. 相似点 ...erence)——品牌处于什么样的参照系之中;品牌相似点(points of parity)——如何处理与竞争对手的产品所共有的品牌特性。
Points of ParityMy discussion of strategic awareness, points of singular distinction, and brand equity would not be complete without discussion of brand points of parity.Points of parity are those associations that are often shared by competing brands. Consumers view these associations as being ...
帮我翻译一段英文Points of ParityMy discussion of strategic awareness, points of singular distinction, and brand equity would not be complete without discussion of brand points of parity.Points of parity are those associations that are often s
定义品牌联想 差异点联想 (Points-of-difference, PODs) 共同点联想是深植入消费 者头脑中的受到赞誉的, 并且认为不可能找到与之 相媲美的品牌的属性或优 势 共同点联想 (Points-of-parity POPs) 共同点联想是那些不 一定为品牌所独有, 而可能与其他品牌共 享的联想 定义产品类别成员 传达品类意义 与范例作比...
Points of ParityMy discussion of strategic awareness, points of singular distinction, and brand equity would not be complete without discussion of brand points of parity.Points of parity are those associations that are often shared by competing brands. Consumers view these associations as being ...
Kevin Keller discussed a similar concept of points of parity versus points of difference in his article for Harvard Business Review, “Three Questions You Need to Ask About Your Brand.” He used it with respect to brand positioning, product development, and brand extensions. For existing products...
Parity-time symmetry has gained attention in optical research, for the interesting properties of exceptional points of showing enhanced sensitivity to external perturbation. Such a property has been widely proposed for different applications. Recently, also anti-parity-time symmetry has gained a growing ...
In the UK in recent years there has been an emergence of a number of challenger bank brands. Monzo, Dozens, and Starling Bank, among many others, may well There is value in creating points-of-difference for your brand, and also points-of-parity.
Exploiting the interplay between gain, loss and the coupling strength between different optical components creates a variety of new opportunities in photonics to generate, control and transmit light. Inspired by the discovery of real eigenfrequencies for