Presents findings of a study on point-of-purchase (P-O-P) advertising in U.S. convenience stores conducted by Washington D.C.-based Point of Purchase Advertising International. Greater effectiveness of P-O-P materials that communicated savings as compared to that which only communicated price; ...
It's simple:A study of POP marketing by Point-of-Purchase Advertising International (POPAI), and what it essentially said was that, about70% of “BRAND” decisions are made in-store.That is, you might not make the decision to buy breakfast cereal when you're in the store (it was proba...
Pont of Sale : Honing the Sharp End ; Point of purchase advertising is all about converting shoppers into buyers. But recent studies, including some carried out by Point of Sale Advertising International (POPAI), highlight findings that are changing the focus for brand managers and retailers...
Point-of-purchase industry develops audience gauge. The article reports on the plan of the Point of Purchase Advertising International to combine the findings on the effectiveness of point-of-purchase materi... Boston,Elizabeth - 《Advertising Age》 被引量: 5发表: 2003年 Point-of-purchase industr...
Attention grabbing displays where the purchasing decisions are made. Simple, engaging, cost effective. Point-of-purchase advertising.
Point of Purchase Advertising in recent ten or twenty years is inseparable from the popularity of the supermarkets, however, the growing competition between the supermarkets is better improved the development of Point of Purchase Advertising. Facing to the rich assortment products in the supermarket, ...
One reason for the slow adoption rate of Electronic Fund Transfer at Point-of-Sale (EFTPoS) is that consumers perceive that EFTPoS has a higher level of ri... SM Simon,TF Victor - 《International Journal of Bank Marketing》 被引量: 98发表: 1994年 Sales Effects of Point-of-Purchase In-...
Point of Sales Advertising that Works! 1. Branded Shop Signages Alcohol brands and drink beverage brands such as Coca-Cola are some of the first that have used this form of PoS advertising for the longest time. Here’s what we did for Beck’s Beer before and ...
The MSA aims to minimize youth exposure to cigarette advertising. However, the advertising ban did not really affect the marketing strategy of the industry. Cigarette manufacturers simply transferred their advertising budget to another medium, which is point-of-purchase advertising. 展开 ...
[translate] aretailers try to combine advertising with in-store merchandising techniques that influence decisions at the point of purchase. 结合做广告的贩商尝试与在存放在购买影响决定的商品推销技术。 [translate] 英语翻译 日语翻译 韩语翻译 德语翻译 法语翻译 俄语翻译 阿拉伯语翻译 西班牙语翻译 葡萄牙语...