3) point of purchase advertising 购买时点广告4) mail-order advertising 邮购广告 例句>> 5) Procurement Advertising 采购广告6) direct mail 邮购广告单补充资料:购货折扣(purchasesdiscounts) 购买存货时供货方给予的现金折扣。 对购货折扣的处理有总价法、净价法和备换法3种方法,同样的存货,同样的价格,...
The Point of Purchase Advertising Institute(POPAI) finds in a study from 1999 that the in-store decision rate of consumersin Germany, for example, is 55%, meaning that more than half of all purchasedecisions are made in stores, as opposed to before the shopping trip.At the same time, the...
point of purchase advertising 英[pɔint ɔv ˈpə:tʃəs ˈædvəˌtaɪzɪŋ] 美[pɔɪnt ʌv ˈpɚtʃɪs ˈædvɚˌtaɪzɪŋ] 释义 简称POP 售点广告
Finally, when the prospective buyer arrives in the marketplace, the moment of truth has arrived, the customer decide either to buy the advertiser's brand or not to buy it. There is, however, one last chance to influence that decision: Point of Purchase (POP) advertising. As per research ...
point of purchase advertising meaning, definition, what is point of purchase advertising: advertising for a product in places wher...: Learn more.
point-of-purchase advertising英语 标准发音:point-of-purchase advertising 英式发音: 美式发音: 翻译中文 购买点广告 point-of-purchase advertising - 基本释义[词典1] 购货点广告 point-of-purchase advertising - WEB词典 point-of-purchase advertising 购物点广告 购买点广告 店面广告 零售商说明其经营业务的...
Point of purchase marketing, also referred to as POP marketing or POP advertising, is a form ofretail marketingused by various brands to induce customers to buy their products once they are in the store and ready to make a purchasing decision. ...
point of purchase n.购卖点 equilibrium purchase point 平衡购入点 point of purchase display 购买点展示见POP. on purchase of 在购买某物时,在购买…方面 advertising lamp 广告灯 competitive advertising 竞争性广告,竞争性广告 television advertising n.电视广告 perimeter advertising (体育场内的)周边...
POP广告（Point of Purchase Advertising） pop广告是许多 广告 形式中的一种，它是英文Point of Purchase Advertising的缩写，又称为售卖场所广告， POINT是“点”的意思。PURCHASE是“购买”的意思， POINT OF PURCHASE即“购买点”。这里的“点”，具有双重含义， 即时间概念上的点——具有双重含义，...
摘要: In this technology education activity, students learn the importance of advertising, conduct a day-long survey of advertising strategies, and design and produce a tabletop point-of-purchase advertisement. (JOW)关键词: Advertising Illustrations Junior High Schools Learning Activities Middle Schools ...