In 1977, a new Super Road Runner trim was added, which was basically the same but with some more suspension upgrades. Also new were the “Sun Runner” and “Front Runner” option packages, collectively known as the “Fun Runner.” These had front and rear spoilers, louvers on the quarter...
one motivating factor in the production of the car was to lure Richard Petty back to Plymouth. Both of the Mopar aero cars famously featured a protruding, aerodynamic nosecone, a high-mounted rear wing and, in the case of the Superbird, a horn which mimicked the Road Runner cartoon ...
It is the suped up version of the Road Runner, Plymouth’s extremely successful intermediate-bodied car first introduced in 1968. "Superbird" decals were placed on the outside edges of the spoiler vertical struts featuring a picture of the Road Runner cartoon character holding a racing helmet. ...
However, people today still relate the Roadrunner to the infamous Warner Brothers cartoon characters: Wile E Coyote and Roadrunner. Just when you thought the Coyote had the Road Runner in his grasp, he always got away. The connection is easily made on this awesome 1970 Roadrunner thanks...
Chrysler’s marketing gurus gladly forked over $50,000 to Warner Brothers to use the names and likenesses of the popular cartoon characters, Road Runner and Wile E. Coyote. And spent another $10,000 for developing the famous “Beep! Beep!” sound for the horn. The car would continue in ...
Other than the Pontiac GTO, no muscle car may have drawn more attention than the Plymouth Road Runner. With its gimmicky play on the Warner Brothers cartoon characters, it was immediately popular. 1968 sales equaled 44,600 units, with 84,400 more copies in 1969, and 43,400 editions in ...
People today still relate the RoadRunner to the infamous Warner Brothers cartoon characters: Wile E Coyote and Road Runner. Just when you thought the Coyote had the Road Runner in his grasp, he always got away. The connection is easily made on this awesome '70 Road Runner thanks to ...
Plymouth cracked the youth market wide open in the late ’60s with a bold new marketing and branding strategy: Using cartoon characters to sell muscle cars. Continue reading → Posted in Auto History | Tagged Chrysler Corporation, Plymouth, Plymouth Road Runner Video: Marketing the 1971 Plymouth...
Yvonne did add a touch of whimsy to her big black Road Runner–a hand-painted version of the car’s namesake. Pinstriper Mike Schartels freehanded the cartoon bird on the trunklid, perfectly matching the Road Runner tattoo Yvonne got on her calf shortly after buying this car. So what did...
TV cartoon character, the Road Runner—and applied it to a stripped-down Plymouth B-body coupe. Priced at under $3,000 complete with 383 CID big-block V8 and all the necessary supporting hardware, the Road Runner was a smash hit, selling more than 125,000 units in the first two years...