The platform mode has light asset operation and less market risk [8], but difficulties in market governance. The hybrid mode has the advantages of both modes, and dual functions—on the one hand, the buyer and seller interacting in the market makes the operating enterprise undertake the ...
mbass@cmu.edu 2 Graduate School of Media and Governance, Keio University, Kanagawa 108-8345, Japan; osamu@wide.ad.jp 3 Global Digital Strategy Group, NTT Data Institute of Management Consulting, Tokyo 102-0093, Japan 4 ESB Business School, Reutlingen University, 72762 Reutlingen, Germany; alfre...