第四章：PlanningandStrategicManagement计划与战略管理 计划是管理的重要职能之一，本章对计划进行了系统的介绍。战略管理是管理学中的一门新兴学科，正日益受到企业界、理论界的重视。本章包括的内容主要有：基本的计划过程、计划的层次、战略管理的步骤。第一节：Thebasicplanningprocess基本的计划过程 Becauseplanningisa...
Chapter３PlanningandStrategicManagement ChapterOutline I.AnOverviewofthePlanningProcessII.DeterminingtheOrganization’sMission andGoalsIII.FormulatingStrategyIV.FormulatingCorporateLevelStrategiesV.FormulatingBusiness-LevelStrategiesVI.FormulatingFunctional-LevelStrategies 4 ChapterOutline I.AnOverviewofthePlanningProcess–...
Figure 4.1 the roles of planning and controlling in the management process © John Wiley & Sons Canada Ltd. Steps in the Planning Process Define your objectives. Determine where you stand in relations to objectives. Develop premises regarding future conditions. Analyze alternatives and make a plan...
尝试控制未来 The function of everybody in the library. 图书馆所有人的职能 A process of logical decision making 合逻辑的决策过程 Planning for 各方面的计划 : Direction 方向 Consistency 一致性 Innovation 创新 Action 行动 Efficiency 效率 Performance 绩效 Evaluation 评估 Change 转变 Strategic planning ...
TheStrategicnningProcess,Part1 Thefirstoftwoarticlesthatfocusonapplyingyourknowledgeof managementandstrategytoascenariosituation.Part1considersthe complexitiesofstrategicnningandhowtheycanbebrokendowninto threemainareas OneofthemainproblemsfacedbyPaperP3studentsisapplicationof ...
1、CHAPTER 3 The Foundations of Planning8/8/20221Learning Objectives-1Define planningExplain the potential benefits of planningIdentify the potential drawbacks of planningCompare strategic and tactical plansCompare directional and specific plans8/8/20222Learning Objectives-2Discuss Management by Object 2、iv...
Planning 计划 Planning is the conscious predetermination of courses of action. 计划是有意识的预定行动方案 Making things happen that may not have. 使可能不会发生的事情发生 Attempting to control the future. 尝试控制未来 The function of everybody in the library. 图书馆所有人的职能 A process of log...
Superior skills & knowledge, Superior resources, Superior business process Key Elements of Marketing Strategy Formulation The strategic 3 Cs Customers, Competitors & the Corporation Environment analysis -- PEST Strategic Marketing Decisions Where to compete How to compete When to compete Must have a cl...
Chapter4FoundationofPlanning What’stheplanningoforganizations?ManagementbyobjectivesThestrategicmanagementprocessBenchmarking/ISO9000series/sixsigmaEntrepreneurship:aspecialcaseofstrategicplanning ManagementbyOrganization WhatisMBO?ThecommonelementsinaMBOprogramHowdoesamanagersetemployeeobjectives?Potentialproblems ...
••StrategicManagementProcessStrategicManagementProcess ––Determiningwhatneedstobedone(how)toachieveDeterminingwhatneedstobedone(how)toachieve corporateobjectivesoverathreecorporateobjectivesoverathree--tofiveyeartimespan.tofiveyeartimespan. ––Examiningtheorganizationandthecompetitiveenvironment.Examiningtheorganizati...