Content planning for social media is key to successful marketing. It’s not about posting as much content as possible or promoting your brand 24/7. But, it’s rather about creativity and strategy. Therefore, we’ve garnered the ten best practices for content planning for social media platform...
If your distribution channels allow it, it’s a good idea to schedule your content. Scheduling content in advance will help you stay organized and avoid last-minute problems when planning content. This is especially important for time-sensitive content, such as social media posts or newsletters. ...
Different social media platforms have different strengths and weaknesses. Understanding the platforms that your audience uses can help you create content that is optimized for those platforms. For example, Instagram is a visual platform, so creating visually appealing content is essential. On the other...
Social media platforms are difficult to manage. There’s multiple accounts to watch and post from, and each platform has its own parameters for posts. Additionally, posting has to be consistent and concise to keep the eyes of your audience. Planning your social content keeps content flowing cons...
Skip to content Learning Solutions Who It’s For Why Econsultancy Resources Book a consultation Login A Broad Planning Framework for a Social Media StrategyChapter 2 of the Social Media Strategy Best Practice GuideSocial media can support a variety of business goals, and so it is crucial ...
Content marketing executive (without tailored content, you can’t grow your community or increase engagement) Social Media Manager (as you grow, you need a champion who can straddle strategy and execution) Web analyst (move you to a scientific approach to planning, analysis and optimisation) ...
Social media falls into six primary groups: collaborative projects, blogs, content communities, social networking sites, the virtual game world and the virtual social world, according to Kaplan and Haenlein (2010) cited by Steiner (2012, pp. 1-2). Steiner went on to add that these groups ...
As previously stated, the acquiring company is responsible for everything on all channels as of legal day one. External content and communication: Imagine that your social media manager has their week all planned out. Then on Tuesday, you tell them, “We’re acquiring company X tomorrow! Let...
Timesaving Tips for Social Media Planning: With Blaire Brown, Tess Owen. What do all business owners require more of? TIME. Don't miss this show if you're looking for time-saving strategies for creating social media content. The founder of Omni Social Me
Looking for social media holidays? I find them essential for spicing up my content marketing. Everyone loves a holiday! Christmas, Thanksgiving, Black Friday, the Oscars, and the Super Bowl are core holidays that resonate with most audiences. ...