(access, distribution channels) 相关知识点: 试题来源: 解析 where we sell the product and how we access the right distribution channels 反馈 收藏
Place, also known as distribution, is one of the four elements of the marketing mix. Learn all of the elements of the marketing mix and how the...
Marketing Mix - Place Placein theMarketingMixrefers to two key areas : - 1.MarketingChannels 2.Physical Distribution & Logistics Amarketingchannel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): ...
The article explores the changing roles of public relations (PR) firms in the marketing mix in line with the awards won by PR-led campaigns at the 2009 Cannes Lions Advertising Festival. Some of the winning campaigns include "Best ...
This paper argues the case for increasing the focus on the 'place' element of the marketing mix when marketing sport.The contention that marketing and promotional strategy decisions are largely determined by the capabilities and features of the sport facility is used to argue that 'place' becomes...
Placein the MarketingMixrefers to two key areas : - 1. Marketing Channels 2.Physical Distribution & Logistics A marketing channel - Comprises individuals and organisations that together ensure the flow of products and services from producer to customers. Zero level (direct supply): For example‚...
Learn the place definition in marketing and understand its role in the marketing mix. Study place strategy examples of distribution channels and...
In the marketing mix, place refers to activities that communicate the merits of a product and persuade target customers to buy it. A. 正确 B. 错误 如何将EXCEL生成题库手机刷题 如何制作自己的在线小题库 > 手机使用 分享 反馈 收藏 举报 参考答案: B 复制 纠错 举一反三 五脏有病,多取其...
In the marketing mix, 4ps refers to product, price, place and __.A.PerformanceB.Publi
The Bucklin definition above albeit more than 50 years old still represents the basic concept of place in themarketingmix. Marketingplace has a number of names. Place is also known as channel, distribution or intermediary. It is the mechanism through which goods and/orservicesare moved from the...