Work with Michael About Michael Articles Free Resources Media Pitching Ideas & Examples January 9, 2025 The annoying buzzword worth billions I rolled my eyes when I saw the tagline. Then I remembered my similar reaction to a company’s buzzword-laden branding about 10 years ago. Read more ...
4 Steps to Take Before Asking Investors for Money Entrepreneurs need to ensure their company has sufficient capital. Raising funds is a fundamental way to do so. Leadership I've Sold Millions of Records and Ideas to the Biggest Artists and Executives In the World. Here's How to Be More...
Recently, I had a chat with Chris Coyier and Dave Rupert over on theShoptalk Podcastabout writing for publications such as Smashing Magazine and CSS-Tricks. One of the things we talked about was submitting ideas to publications — something that can feel quite daunting even as an experienced wr...
Read in my articlehow we can solve this by aiming to shift focus from high volume to high impact by focusing on ideas that create definite value rather than spraying for volume. Go strategic: Reverse the usual process to achieve more effective media pitching Apple’s legendary CEO, Steve Jobs...
There’s no faster, cheaper prototype in the world than a sketch on a sheet of paper. What’s unclear in words is suddenly crystal clear in a sketch, and you—and your team—can tackle problems in entirely new ways. Play around with ideas. Document your process. Think on paper. Visual...
This will help you to organize your ideas and engage your audience. Make sure to include your goals, the audience you are speaking to, and each speaking point. Leave time for consideration, and don’t over-word your slides or cue cards—keep them short. If you start to lose your point...
How to Strengthen Your Pitching Arm for Little League Baseball Award Ideas for Kids Once youngsters have become interested and passionate about baseball, training can begin in earnest. This is particularly true of young pitchers, who will likely want to try to add pitches to their repertoire and...
Christina’s article provides a comprehensive overview of the event and a great source of ideas for the broader communications community, but it’s also a snapshot, freezing a moment in a evolving communications landscape. Thanks to all involved for allowing the rest of us to enjoy it. Pit...
Journalists are looking for sources with fresh ideas or a new take on a particular subject. They don’t want generic responses they’ve seen a couple hundred times. They want to break the news. So don't pitch if you don’t have something compelling to share. ...
So, these cards are not a replacement for deep journalist research – they’re a reference point to help spark memories and ideas at the point of pitching. Use a journalist’s social posts as your subject lines, comment on their most recent work – even share how you can help them recrea...