Willingness to pay (WTP) estimates the amount of money an indi- vidual consumer is willing to give up to exchange for benefits of a specific product at- tribute. According to Lusk and Norwood (2005), Mayen et al. (2007) and Chang et al. (2012), WTP can be computed using: WT Pj ...
terebinthus, a small tree from Mediterranean countries, has been used for hip pain gout and rheumatisms [9]. P. vera L. (Anacardiaceae family) is a high value product, widely consumed globally because of its nutritional characteristics and health benefits [10]. The United States is ...