For example, Amazon was fined USD 888 million for violating the GDPR in 2021. Protecting PII Hackers steal PII for many reasons: to commit identity theft, for blackmail, or to sell it on the black market, where they can fetch as much as USD 1 per social security number and USD 2,...
The term "PII" is largely used in the US, while the General Data Protection Regulation (GDPR), an EU privacy framework, instead refers to "personal data," and the California Consumer Privacy Act (CCPA) refers to "personal information." Additionally, each piece of privacy legislation has its...
The European Union's (EU) General Data Protection Regulation (GDPR) is one of a growing number of regulations and privacy laws that affect how organizations conduct business. GDPR, which applies to any organization that collects PII from citizens in the EU, has become a de facto standard world...
Masking data can get expensive. So, it’s important to only mask PII in a way that’s necessary for QA testing and development scenarios. Common examples of unnecessary data masking include: Masking massive history tables not actually needed in lower environments. ...
Redacting PII in GA4 is essential for maintaining user privacy and adhering toGDPR guidelines. Leaking users’ personal information in GA4 reports is againstGoogle Analytics’ terms of service, risking the shutdown of your GA4 property. How to implement data redaction in GA4?
Names, email addresses, phone numbers, SSNs, credit card information are a few examples of PII. When an individual’s identity is hacked, cyber fraudsters may use the exposed information to perform several malicious activities in false disguise. Hence, customer data is highly confidential, and ...
If an organization infringes on multiple provisions of the GDPR, it shall be fined according to the gravest infringement, as opposed to being separately penalized for each provision. However, this may not offer much relief considering the potential fine amounts. ...
Examples of PII Personally identifiable information can be categorized in two ways: sensitive PII and nonsensitive PII. Sensitive PII Sensitive personally identifiable information can depend on the context and jurisdiction, but it normally includes information that can be directly linked to you. Generally...
in the past 20 years. Personal Data Definition (GDPR) The GDPR spells out what it refers to as personal data as “any information related to a natural person or ‘Data Subject’, that can be used to directly or indirectly identify the person.” Examples include an individual’s: Personal ...
Sometimes, there’s data called non-PII, but the lines between this and actual PII are increasingly blurred. It can even depend on jurisdiction:the EU’s GDPR, for instance, considers PII as personal data which can include online cookies—however, some American authorities and advertisers don’...