The PhRMA code supports the tenet that appropriate interactions between pharmaceutical company representatives and healthcare professionals play a critical role in providing better healthcare for patients. We agree that appropriate interactions are those focused on informing healthc...
9 RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook AcronymDefinition PHRMAPharmaceutical Research and Manufacturers of America(aka Pharmaceutical Research and Manufacturers Association) PHRMAPharmaceutical Research and Manufacturers Association(aka Pharmaceutical Research and Manu...
The article focuses on the initiative of Woodinville, Washington-based Bensusssen Deutsch & Associates in delivering pharma code compliant merchandise to doctors. This effort is in anticipation of the new PhRMA guidelines that will go into effect in January 2009. The company designs products that ...
The article reports on the negative impact on sales representatives of the Pharmaceutical Research and Manufacturers of America's Code on Interactions with Healthcare Professionals, according to a study by G & S Research in the U.S. Majority of respondents claimed that the guidelines limit the ...