I mean, it makes sense as match types have been fundamentally broken since close variants & expansion. If I were GOOG I would still rather fix match types and the horrific close variant matching. They had moat that no other platform could compete with and are sucking it dry.— Greg Finn ...
Meanwhile, Google is phasing out support for broad match modifier. Google intended for broad match modifier to trigger a business’s ads if keywords were present in the search query in the exact or close variant form. To minimize disruption, Google will roll out the change over several months....
(though no clear reason for the corruption is given). The most convincing theory is that it’s a corruption of the English word “match” in Taiwanese. Whatever its origin, it’s a pretty handy word to use and will let everyone know that you’re in touch with the popular culture ...
So, why is Google Ads implementing this change to BMM and phrase match keyword types? Pros of the BMM/Phrase Match Change Some of the gradual changes above help advertisers attract relevant potential customers to their sites that they may have otherwise missed. ...
Also a bigram match score may be weighted by certain considerations, before determining whether received query 301 will be added to a particular cluster. For example, a bigram match score may be weighted based on the length of a received query and/or the length of the member contained in ...