A large part of business is Persuasive Communication, which is a strategy or method used to make requests and motivate action or support. See how...
persuasive strategies have been identified based on theories and evidence related to human psychology. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising,
Moran, M. G. (2005). Figures of speech as persuasive strategies in early commercial communication: The use of dominant figures in the Raleigh reports about Virginia in the 1580s. Technical Communi- cation Quarterly, 14, 183-196.Moran, M. G. (2005). „Figures of speech as persuasive ...
Delia, J. G., Kline, S. L., & Burleson, B. R. (1979). The development of persuasive communication strategies in kindergarteners through twelfth-graders. Communication Monographs, 46, 241-256.The development of persuasive communication strategies in kindergartners through twelfth-graders - Delia...
Recommended Lessons and Courses for You Related Lessons Related Courses Understanding Strategies of Persuasion in Psychology Influence & Persuasion vs. Coercion & Manipulation Negative Effects of Technology on Social Skills Laura Mulvey's Male Gaze Theory | Definition & Examples ...
Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies... G Rabab'Ah,S Yagi,S Alghazo,... - ...
To use the persuasion strategies laid below, you want to have a strategy that helps you tie all of them together in a logical fashion. To this extent, I’ll use Roger Dooley’sPersuasion Slide, which he structured in the following way: ...
or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive...
Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies. 通过对广告传播的三种策略,即“感性诉求”、“理性说服”和“本性证明...
Transfer is an attempt to make the consumer view two subjects in the same way. Fear convinces the consumer that if they don’t make a purchase, something bad will happen. Name-Calling is the use of negative language or words that convinces the consumer to choose one product over another. ...