In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains:power words sell. With the right messaging, you can compel your audience to open an email, fill out a form, or buy something o...
Drug addiction should be treated as an illness, not as a crime. Too many people in America are arrested for using or selling drugs. However, most of the people who use illegal drugs are attempting to self-medicate. Putting these people in prisons does nothing to address the underlying issu...
10. Storyselling This is really a catch-all technique — you can and should usestorysellingin combination with any and all of the previous nine strategies. But the reason why storyselling works so well lies at the heart of what persuasion really is … ...