INFLUENCE OF MARITAL STATUS ON PERSUASION STRATEGIES IN ADVERTISING REGARDING INTENTION TO PURCHASEdoi:10.14254/2071-789X.2024/17-3/11Spasova, LyubomiraEconomics & Sociology
And while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and...
Implementing persuasive strategies in advertising to reach your prospects at the right time can improve conversions and boost sales. Demonstrate practical solutions to the customer Demonstrating a product or service is one of the fastest and easiest ways to display the solution to a problem. Many peo...
Human Communication Research 21(3), 422-441.Chaudhuri, Arjun and Ross Buck (1995), "Affect, Reason, and Persuasion: Advertising Strategies That Predict ... ARJUN,CHAUDHURI,ROSS,... - 《Human Communication Research》 被引量: 73发表: 1995年 Theory of Synesthesia Applied to Persuasion in Print...
The effectiveness of the ads was tested in relation to perceivers' attitudes to male gender roles on a Polish student sample. The experiment followed a 2 (ad type)×2 (gender attitude) mixed factorial design. The main finding was that the non‐traditional ad strategies were more effective ...
From celebrity endorsements and emotional appeals to social proof and scarcity tactics, the strategies used in advertising aim to persuade consumers to make purchasing decisions. However, the ethical boundaries of persuasive advertising have been a subject of debate, particularly concerning issues of ...
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By analysing the literary form of argument, this study casts light on the strategies through which persuasion is invoked o... Dirk Meyer - Literary Forms of Argument in Early China 被引量: 1发表: 2015年 加载更多来源期刊 Philological Studies LIII/2007 研究点推荐 advertisement Advertising Text ...
Do the creators shoulder that responsibility, even if their persuasion strategies have unintended outcomes, or if misused by their partners?Mark Zuckerberg accepted responsibility for the Cambridge Analytica scandalbefore and during the congress hearings. ...
techniques in advertising shows us that others (at least; if not ourselves!) are persuaded by things peripheral to rational arguments. Many people approach lawyers to sort out their bad decisions. They say–“He appeared a credible, genuine person–I’m afraid I didn’t go into it too ...