If optimally executed, email marketing remains the primary powerhouse for driving customer loyalty and retention for most ecommerce businesses. Personalization lies at the heart of the most effective ecommerce strategies. When compared to general broadcast email marketing, personalized emails are 26% more...
Segmentation comes in handy for ecommerce as it helps to provide women and men, teens and adults with relevant offers. Pay attention to behavior-based data. That is information based on previous purchases, customers’ lifecycle stage, their engagement with your emails, etc. This data will help...
eCommerce Personalization Platforms Transform Customer Engagement with Smart Behavioral Event-Based Triggers AiTrillion tracks visitors’ behavior in your store so you can offer the right products, messages, and incentives at the right time. Automatically trigger personalized emails andpush notifications to...
Results in better engagement.According to Accenture, 91% of people are more likely to buy from companies that send personalized emails. If you invite people to your webinar and add a photo of their city to aninvitation email, the chances are that positive emotions will do the job. Improves ...
Below, we’ll walk you through ecommerce personalization tools, real examples of brands that use them, and why they’re worth your investment. ⚡Plus, read to the end to take our quiz and discover the best tools for your store based on your business goals and unique challenges....
Personalized emails are an important marketing tool because customers want them, and they produce results. Offering personalized emails will help your organization remain competitive in the incredibly saturated ecommerce space. While some businesses have caught on to the importance of making emails persona...
Some email marketing platforms integrateAI product recommendationfeatures into their systems. They use artificial intelligence to find relevant products based on what shoppers like and what they usually buy. This means that every customer who reads your emails or visits your ecommerce site sees the ty...
Personalized marketing, we know as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy
Big data is an essential tool in your arsenal as your grow your ecommerce channel. Learn more how to use properly collected data to build personalized experience that increase retention and custom loyalty.
to what extent can your current cx tech portfolio—martech, crm, social platforms, e-commerce—support your vision, and where are there gaps? the same goes for your existing strategies for customer engagement. once you have identified gaps, you decide which ones to prioritize—maybe start ...