Section 1 provides a definition of the personalsied prices and analyses to which extend firms are currently personalising their practices. Section 2 deals with the impacts of personalised pricing on firms' profits and economic welfare. Section 3 reviews and compares the different legal tools which ...
Whether optimising ad placement and pricing or identifying potential revenue streams, AI offers insights that significantly impact the bottom line. Embracing this data-driven approach allows media organisations to operate with increased efficiency and allocate resources more effecti...
A study byFrost & Sullivanshowed that by 2020, customer experience will be the key brand differentiator over other factors like pricing and product. So, the biggest challenge thatmarketing technologycompanies and digital marketers now face is how to improve the way the business is able to constant...
In today's digital world, the demand for online tutoring services and platforms is growing. While these services provide... Pay-as-you-go Pricing Models: What You Need to Know Richard Evans31/01/20242 minutes read The concept of pay-as-you-go pricing models is becoming increasingly popular...