Business consulting is a more serious and technical industry. Terry used a no-nonsense sans serif font with minimalistic branding to show clarity and professionalism. His brand voice is concise and powerful, with his portrait overlayed by his vision statement. It’s a great example of clean and...
So why do you need personal branding? Personal branding has nothing to do with changing your essential you-ness. It’s the process of refining it and sharing it with others. You are too fabulous to hide out in some cave. Developing your brand is more than an interesting idea — it’s ...
Think about the image that Hugh Hefner portrayed for virtually all of his adult life. He probably never heard of personal branding, yet he let himself become the face of the Playboy empire and lived the lifestyle that the readers of his magazine envied. He could not have lived his type of...
Brittni Bowering, our personal branding expert, identifies two core pillars of personal branding:Valueandauthenticity. These should be at the heart of your personal branding plan. Value First and foremost, your personal brand should demonstrate value. There are millions of people in the world puttin...
Personal branding is a long game. Getting traction, attracting opportunities, and building youronline reputationtakes time. Don't get discouraged! The personal brands that stand out are the ones that show up consistently over weeks, months, and years. Keep executing your plan with patience and pe...
If you’ve ever been in a job so long that you don’t have an updated resume or Linked In profile, you’re in a dangerous place. In today’s economy, you want to stay aware, keep current and always be on the lookout for what’s next. As we push the personal branding, you shoul...
Professional personal branding & thought leadership: become a thought leader in your industry or business niche.
One standout example is Miller’s take on Apple’sbranding. In the StoryBrand framework, Apple customers aren’t just buying a computer. They’re joining the rebellion against the status quo, with Apple as their guide. For personal branding, the book helps build a narrative that resonates wi...
personal branding site. Define your owndomain nameand choose it wisely than just followour tips and YouTube videoswe shared, and you’ll have your website in almost no time. Then, make a solid plan about what you want your site to have – content-wise, and develop must-have Categories/...
Explore more about personal branding, see how to assess strengths and weaknesses, and examine how to brand with strengths. Personal Brand Julie is a teacher who wants to change jobs. She'd love to become an educational consultant, working with schools to build a better educational system. ...