accepting the role of offering learning opportunities that contributes to furthering buyer’s intelligence on how to tackle issues. What C-Suite teams can and must achieve is establishing capabilities and services that invite buyers into a learning experience. As one senior executive interviewed put ...
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C-Suite leaders today can play a role is shifting organizational thinking from solely needs-based to that of value-based thinking. The leaders of today will need to work in concert to put into place efforts that not only focus on creating value but places a premium on keeping a pulse on ...